February 7, 2025 - Team Trust
TEAM TRUST AND COACHING
FEBRUARY 7, 2025
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TEAM TRUST: BUILDING HIGH-PERFORMING LEADERSHIP TEAMS
Trust and teamwork remain among the most significant challenges for leadership teams, often limiting the openness and clarity needed to overcome their greatest obstacles. Too many teams operate in silos, constrained by an inward-focused culture that stifles collaboration, innovation, and problem-solving. To unlock their full potential, teams must cultivate an environment of trust—where individuals feel safe being completely open about their weaknesses, skill gaps, mistakes, and need for support, without fear that this vulnerability will be used against them.
The coaching industry is evolving. While one-on-one leadership coaching provides value, it frequently falls short in addressing the broader team dynamics that shape an organization’s success. This is why we offer a proven Leadership Team Program designed to build trust, strengthen communication, foster commitment, and drive accountability. By combining individual coaching with team-based development, we create lasting transformation rather than temporary improvements.
A Tailored Approach for Real Impact
Generic coaching solutions often fail because they do not align with a team’s specific culture, challenges, and goals. That’s why our approach begins with a deep understanding of the team’s unique dynamics. We use two targeted questionnaires to assess how team members perceive themselves and their collective culture. Additionally, we conduct one-on-one interviews to uncover deeper insights, ensuring our coaching is customized to address the specific needs of each team.
Beyond Temporary Fixes: Creating Sustainable Success
Traditional coaching may seem effective in the moment, but without practical tools and strategies for long-term success, its impact often fades. Many organizations struggle to define the return on investment (ROI) of team coaching because they lack a structured, results-driven approach. Our co-creative process taps into what team members already know—both consciously and subconsciously—about their team’s strengths and challenges. By fully engaging them in the problem-solving process, we ensure they not only understand the benefits of change but also develop the skills and mindset to sustain it.
Reinforcement and Continuous Growth
To solidify learning and maximize impact, we provide ongoing follow-ups, assessing progress and offering targeted one-on-one coaching as needed. This continuous support ensures that each team member remains committed and actively contributes to the team’s long-term success.
Our Leadership Team Program empowers organizations to make faster, smarter decisions while fostering a culture of trust, accountability, and shared purpose. By aligning individual growth with collective success, we help leadership teams achieve their highest potential—together.
Articles on the Trust within Teams
How High-Performing Teams Build Trust
5 Reasons Why Trust Matters On Teams
The Importance of Trust in Leadership and Building Strong Teams - Attorney Aaron Hall
How To Build Trust Within Your Leadership Teams
Get to know teammates at a deeper level.
Given the fast pace and constant change in today’s complex environment it is critical for leadership teams to know each other beyond functional roles and competence. Teammates must build deeper connections so that they begin to appreciate the nuances that create understanding and establish greater bonds. While social settings such as dinners, lunches, drinks, and other outings are helpful, leaders must set the tone in their regular interactions such as inquiring about family life and outside interests and learning about passions and inspirations.
Setting aside even a small part of a team’s cadence to establishing a sense of curiosity and understanding among all members of a team can pay big dividends. Adopting what Tasha Eurich refers to as the two sides of self-awareness—our view of how we see ourselves and our appreciation for how others see us—is essential for this work to be productive. Psychometric instruments such as DiSC, Insights and Core Strengths are excellent vehicles for gaining a deeper understanding of the styles and motivations of individuals. Exercises such as Pat Lencioni’s Personal Histories Exercise also help teams gain a greater appreciation for why teammates view the world like they do. After these types of exercises, we often hear comments such as “wow that explains a lot” or “now I understand why he approaches decisions like that.”
The key for making these types of getting to know you exercises fruitful or for building strong relationships in general is vulnerability. According to Brene Brown, an expert on social connection, vulnerability lies at the root of social connection; it is the lifeblood of humility and can show up in many forms. When teammates demonstrate that they are dependent on each other or when they admit mistakes, they are displaying vulnerability. Vulnerability tells the world we are human and serves a grease for building good relationships.
Coaching works.
It will make you or
someone you know
a better leader.
Contact me
Phone: (778) 938-1003
Email: rob.murray@shaw.ca